5 things a franchisor should bring to the franchise relationship

What do you think are the key responsibilities of a franchisor? For instance how involved should they be in the business affairs of their franchisees? I raise this because of a fascinating discussion I recently had with a group of franchisees.

They were debating the extent to which they were prepared to “open their kimonos” to their franchisor. Some said they would welcome their franchisor’s full involvement with their business, while others were suspicious of the value, or wisdom, of sharing too much information.

I personally don’t see how a franchisor can provide relevant, effective business support if they don’t understand the franchisee’s goals and performance on the key business metrics that drive profitability.

Here are several other responsibilities I reckon a franchisor has:

1. Provide leadership that franchisees are willing to follow.

2. Understand the aspirations of your franchisees.

3. Promote and protect the brand.

4. Ensure the business model and systems work.

5. Ensure the business remains vital and growing.

Source: http://www.franchise.net.au/advice/why-local-area-marketing-matters-and-how-to-do-it

====================================================

Asia Franchise Networks was conceived to provide franchise business solutions and opportunities for international franchisors and entrepreneurs in Asia.
Our Vision: The premier facilitator for franchise networks growth in Asia.
Our Mission: To develop a community of Franchisepreneurs, to grow by leveraging on franchise systems, creating a dynamic Franchise Networks in Asia, that drives Small and Medium Enterprises as the engine of growth for Asia’s economy.

For inquiry, please go to www.asiafranchise.net